Creative consultation and design.

Featured Case Studies
GREX, Georgetown Rail Equipment Company

Georgetown Rail Equipment Company, a 15 year old company, has blazed trails in the railroading industry. With over five patents on railroading equipment, they’re readily moving into the international market.

GREX started out looking for just a refresh of their web site. Not only did Mediaville give them a new site, but we ultimately helped to redefine their place in the industry.

We started with a brand critique, covering logos for every product, colors, web site and web site goals, advertisements, trade show displays and other marketing material such as sales handouts and product videos.

We began with giving the product logos structure: Globalizing colors, adjusting line heights, and sometimes completely redesigning, in order to stabilize the brand throughout all products. We then produced the guidelines for company-wide distribution.

Next we redesigned the web site per goals and brand style, moved into their paper system, web site, advertisements, trade show displays, product videos and general marketing material.

With the customized branding efforts came the ability for sales and marketing employees to present products in a standardized, professional and confident way.

Mediaville is currently working with GREX to push their Automated Track Inspection System, Aurora, into the next realm of international sales by producing a comprehensive Initiative outlining detailed steps for success in 2009.

Go back home, or perhaps read the profile of Nikki Weiland, Principal of Mediaville.